Kendrick Lamar Announced Partnership with Nike

Over a tweet on August 27th, 2017, Kendrick announced his collab with Nike.

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To quote High Snobiety, “With his Twitter post bearing the caption, “Cortez. Since day one.” accompanied by a #teamnike hashtag, Kendrick reminds us that his love for the famed silhouette has been one of years, and a change in partnership is perhaps long overdue.”

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