“Officially a part of the fam @puma #pumapartner,” Selena wrote in the caption with a photo of herself on Instagram wearing PUMA a while back ago. Yes, the good news has finally arrived about Selena Gomez partnering up with PUMA for their upcoming women’s footwear, Phenom.
PUMA also shared an image of the 25-year-old singer, actress and producer on its own Instagram page saying “Fearless talent and queen of Instagram joins the family. @selenagomez #DoYou”. After her ex-boyfriend, The Weeknd collaborated with PUMA a year ago, now, Selena is making her way up too as the new face of PUMA. Selena will start working with PUMA immediately, taking her part in designing Phenom sneakers and creating marketing campaigns.
“Being part of the PUMA family is very exciting for me, PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Chosen to be the new face of PUMA, they have always believed in Selena’s authenticity, creativity, and her fearless talent. All claimed by PUMA’s Global Director for Brand and Marketing Adam Petrick, “In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”
Source: HighEnd Teen