A Sneakerhead Mindset

Sneakers trend is on the rise, thanks to the streetwear fashion. But the alarming rate of people being aware of living a healthy life through exercising also supports the rise of the sneakers trend. From adidas, Nike, to the infamous Yeezy from Kanye West. Not only limited in the US, but the love for having the coolest sneakers have spread wildly in Indonesia as well. To know the latest sneakers trend, Letter F managed to ask have a street photoshoot with local sneakerheads Theo (@theo.dxvd), Trevin (@trevinlawrence), Kristoffer (@kristofferbryant), Andersont (@andersontgvi), and Marco (@marcochandra_). Discussing further about the trend, Letter F talked to Theo and Trevin.

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So, going straight to the point, what is it about sneakers that you find interesting?

Theo: “Well, every person has their own reason based on their hobbies. For me, I love listening to rap music and the streetwear the rappers often represent. And I saw Kanye West wore these shoes, I really wanted to own one and so I bought a pair. And that’s when my passion for having cool sneakers grew.”

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Trevin: “To be honest, I don’t see why people don’t like sneakers. I have my own reason why I love having them. And for me, it doesn’t mean that we have to follow the trends, if I happen to like them, then I would buy them.”

What does owning one mean to you?

Trevin: “Means everything (laughs). Since it’s a part of fashion, I think it’s like the safest way to present yourself to someone. People judge by the first impression, about what you wear and such. And in a way, it’s also how we ‘communicate’ to others.”

Theo: “Yeah, I think it’s a way of life. And collecting sneakers is also a form of exclusivity.”

sneakers community bomagz6 Ever wondering to join the sneakers community?

Theo: “Franky speaking, we’re not a community. We simply hang out because we share the same enthusiasm for sneakers. We love to gather and discuss about the latest sneakers, taking pics of our kicks. And it’s nice to see that the market here is slowly growing.”

Trevin: “Since all the news about sneakers can be found online, we don’t see why we have to make it official. It’s about sharing hobby and enthusiasm, it’s for fun.”

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Any difference about local and international brands?

Trevin: “The gap is quite big, I would say. Let’s say in Aussie, although the hype is a bit late there, but at least the limited sneakers are available there. It’s pretty different here.”

Fave sneakershead?


“I look up to a lot of people, but if I have to choose one, it would be the founder and the creative director of Fear of God, Jerry Lorenzo. He is the biggest role model in the game. For example, everything that he wears will instantly blow up, and people will get crazy over the stuff that he wears. And if people spot him wearing one, the price will go higher. He’s that influential.”

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Which city has the best street style?

Theo: “Every region has their own style. Let’s say the East Coast style is different from the West Coast’s in the US. Whereas in Asia, I personally think Japan has the best game, so unique. In Aussie, they only follow the US trend, the market there isn’t that big of difference compares to Indonesia. The slight advantage is that the sneakers collection is more up-to-date there.”

How many sneakers that you both own? And what’s your favorite sneakers?

Theo: “Not much. I have around five pairs. The one that I favor the most is Yeezy Boost 350 V2 Beluga. Currently, I’m eyeing the Y-3 Pure Boost ZG Knit.”

Trevin: “My favorite sneakers at the moment is Y-3 Qasa High White, and now I’m craving Yeezy Boost V2 Bred.”

Talking about the sneakers trend, do you think it will last longer?


“Sneakerheads are always there. Like when I was kid, I don’t get it why people are willing to queue for days just to get one pair of Jordan, but now that’s me. I did that. The hype is always there.”

Trevin: “I don’t think it’s just a movement, it’s part of lifestyle.”

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Location: Kalijodo, Jakarta
Writer: Adhinda Latifa
Photographer: Moody Wijaya
Sneakers are personal collection of Theo and Trevin

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