The fashion leader and director Ajeng Dewi Svastiari recently launched her latest fashion line, Svastiari Studio.
The launch was held on Saturday, October 26 at Little League, presenting the hottest collaboration with 7 well-known Indonesian artists, such as: Darbotz, Ykha Amelz, Angki Purbandono, Agan Harahap, Yahya Dwi Kurniawan, Salvita Decorte, and Salwaa Chetizsa.
“I want to create a movement with my line that is not purely me, yet still renders timeless,” explained Ajeng. To translate her dreams into reality, Ajeng geared up her movement through her fashion line as the platform for the pioneer innovations in fashion, particularly in educating the society about fast-fashion and how fashion brands became a salvation, that every outfit has to be timeless. Therefore, Svastiari Studio presents a collection of clothing made from environmentally friendly materials such as flax cotton and poplin cotton which are suitable for use in the tropics. This brand also implements a wasteless system, by always maximizing the use of ingredients or recycling the remaining ingredients.
Svastiari Studio presents her collection that features heavy touch of Sovran style along with the perfect geometric designs combined with the timeless monochrome colors. The Sovran style selection is as a form of appreciation for contemporary culture and art in Indonesia through shirts, blazers, trousers and accessories. The collection is also a collaboration with four famous local brands; Voyej, Mote-Mote x Gema Semesta, Hammer Stout Denim, dan Poshbrain x Agugn.
Being in the fashion world for 15 years has inspired Ajeng Svastiari to give a contribution to the society. As a fashion activist herself, Ajeng wishes to set an example for the youngsters, especially those who have big interest in fashion that creating a brand is not necessarily about achieving your goals, but also to give back to the society.
Editor: Olivia Elena Hakim Writer: Windyannisa Cindrati
Photographer: Vicky Melly
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