Brand Highlight: Oshare

Sudah ada sejak awal tahun 2019, Oshare didirikan oleh Fajri Kurniawan, Harlidya Angela, Farah Ayodya, Rizti Kinanti, Rara Kinanthi, dan Muhammad Zacky. Basically, they all have the same enthusiasm when it comes to fashion.

Kata ‘Oshare’ sendiri berasal dari bahasa Jepang yang berarti fashionable, dan berangkat dari sini lah tujuan brand pun terbentuk. Alasan memakai kata dari bahasa Jepang karena Jepang adalah negara yang menjunjung tinggi teknologi, minimalisme, dan kultur urban Tokyo yang dinamis. Koleksi pertama diluncurkan di April 2019, the shoes are anti-odor and water-resistant.
The brand, which is also available at The F Thing, represents urban life that busy and full of target. People that live in urban area should be strategic, effective, efficient and tend to be high mobility. They made each of their product with carefully sourced high-quality material. By using the finest quality of fabric, thread, glue, lining, insole, outsole, aglet, and other components.
Selain itu, mereka juga sangat memperhatikan lingkungan dan sustainability. In conclusion, they sum up their values into three: advancement, captivate, and enliven people.

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