Supreme’s legal counsel clarifies what’s going on
Supreme’s legal counsel has contacted HYPEBEAST to help clarify some aspects of the alleged Shanghai store opening. The counsel states that the “counterfeit organization”‘s store has not officially opened, and that the retail store invited bloggers to visit last week — footage of the people queuing outside are paid to look like customers. The products inside, including the apparent RIMOWA collaborative pieces previewed, are not legally allowed to be sold, as Supreme Italia does not have a trademark registration in China. Further, Supreme Italia has no right to operate in Italy as well, due to a 2017 Judicial Order that prohibits any advertising, manufacturing or selling of product with Supreme, Supreme Italia or Supreme Spain trademarks.
The counsel continues with more general clarifications on the matter: Supreme has not lost a case against IBF/Supreme Italia, and in fact has won every IP case. Reports from publications like The Streetwear Magazine (which is owned by IBF and masked) and funneled through other publications like NSSMagstating otherwise is inaccurate. Furthermore, Supreme (New York) has acquired its trademark registration in Italy before Supreme Italia, thus leading to favorable rulings for the original brand.
Lastly, the legal counsel concludes that Supreme is working with local law enforcement in China to enforce its rights to its trademarks.