A collaborative fashion brand with a social mission, founded by three inspirational young girls, Tamara Gondo, Karen Vendela, and Sharon Chandiramani. Liberty Society at its beginning has marked its own signature and aims to inspire people through designs, background stories, and various charity events.
Tamara believes that there are two matters that need to be addressed in concrete actions: education and social empowerment. And through Liberty Society, she aims to increase this awareness to a whole lot of mass.
Has social empowerment always been your ultimate concern? Care to share your childhood dream?
“I’ve always envisioned myself building a bridge, because I just love being the one who connects people—case in point: my friends Karen and Sharon. I love bridging people to be more aware with social issues through fashion, that’s what I aim through Liberty Society.”
Sharon: “My dream was to be a person of purpose. Live life with impact, to be productive, and to make an impression in someone else’s life. Not just one, but as many as you can to empower and inspire.”
Karen: “I want to build a business or brand that’s easily recognizable. McDonald’s has successfully done that in my opinion, the curvy M logo is just noticeable and memorable. Hopefully Liberty can be like that in the future.”
What inspired you to follow the path that you chose right now?
Karen: “Well for me, Tamara is my inspiration. Without her, Liberty Society won’t even be around. She was the one who actually urged me to start trying things that I actually wanted to do.”
Sharon: “Yes, Tamara is actually the foundation of Liberty Society. As she previously mentioned: by bridging us, you made this brand happen.”
“Aw, thank you! Well for me, there are so many women out there that are super capable and super smart, like Karen and Sharon. That’s why we’re creating this channel through Liberty Society as a fashion platform, we want both women as well as others who wear our t-shirts to feel proud of our movement and that all of us can contribute.”
Who do you want to be remembered as, personally and as Liberty Society?
Karen: “Kind, humble, and caring. But for Liberty, I wish the brand would have an impact through its purpose.”
Tamara: “I want to be remembered as a giver, a person who’s generous with her time and actions. As for Liberty, I want us to be remembered as the first social enterprise in Indonesia that gives impacts to 100, 200, to 300 people through our positive message.”
“I want to be remembered as a kind person who’s respectful, and definitely someone who’s also humble. For Liberty Society, I’d like the brand to empower people.”
So, what are the things that you have done that you consider as achievements?
“Setting up our manufacturing facility wasn’t easy and we went through a lot of challenges. But now that we see things together, the machineries, seeing our production moving, it brings a lot of joy that we have accomplished this crucial part of our production. More than anything, you know, we’re just grateful.”
Tamara: “I’m a proud team member because every 30% of our sales will be given to communities in need. Our first campaign that we collaborated was with Miss Indonesia, where we trained 30 girls about leadership, as part of the partnership with Girls Can Lead charity organization. This kind of experience to me is so encouraging. But personally, my greatest achievement would be just to make someone smile. Something as easy as teaching a child to read, that’s one of the greatest joys in my life.”
“Liberty has so many aspects to be learned and studied in order to be more successful in the future. There are still a lot of things that we need to learn, we need to experience things that we haven’t done before.”
What are the sacrifices that you have done to be where you are now?
Tamara: “Overcoming a lot of pains, that things sometimes didn’t go according to plan. But to overcome them makes me more sympathetic to others and this keeps me going. I’ve endured a lot, but it inspired me to help others to help through their pains.”
“It brings a new insight to be wiser, to be able to overcome a lot of things. It helps me understand people and their personalities. I’m more aware now on with whom to be friends. And probably to prove myself to my parents that I can run and achieve something on my own.”
Sharon: “More than anything, I feel like your vibe attracts your tribe. Nobody’s life is perfect. But as human beings, we have to help one another. Lend a helping hand and just be there for people in any situation. Be sympathetic, be loving, and be hardworking. The sacrifices would be the struggle to juggle time between everything. We have a lot of commitments to our work, to our family, to our society, but it’s also important to take a time for yourself.”
Editor: Galuh Tathya
Writer: Dela Naufalia
Photographer: Ganang Arfiandi
Digital Imaging: Ari Angga
MUA: Nadia Renata
Stylist: Salsabila Sari
Wardrobe: Legiteamate, available at TheFThing.com