#CreateYourHistory with Sayed and Jejouw from USS

The two got together to launch their business through a sneaker event they did back then in 2013. And though it was their first event, but they have successfully brought about more than 15.000 people. Being the co-owners of USS, Sayed and Jejouw have the same vision and goals for their company, to support the local movement and content and to make them go international.

Is your childhood dream aligned with your career now?
Sayed: “When I was a teenager, I like to seeing successful entrepreneurs—like having their own business and be successful at it. And it’s just been my dream, so I kept on learning to be a good entrepreneur and that puts me where I am now.”
Jejouw: “Since I’m a talkative person, so I like meeting new people, expanding my network. And now that I’m the CMO of USS, it pretty much gives me varied opportunities to meet people and that’s just my dream job.”
Tell us the inspirations and the things you’ve been through that put you where you are now.
Sayed: “I’ve started being an entrepreneur since 2011. We started this business from zero, our parents didn’t even know first. There’s a lot of sacrifices and learning process, but we enjoyed it.”
Jejouw: “One of the sacrifices that I did that I used to fight a lot with my parents to pursue what I wanted to do, which is to explore and develop myself. I went outside of my comfort zone and until now it has become the biggest sacrifice that I’ve done.”
Your biggest achievement?

“Every lesson that we’ve learned becomes a learning process and in itself is part of the achievement. We learn something everyday, be it yesterday or today or tomorrow.”


“There were once when people said that USS has successfully brought one of the biggest sneakers events in Southeast Asia, and that made me feel so proud.”

As entrepreneurs, how would you define “creating your history”?
Jejouw: “Everybody has their own step and journey. My own history is to see my own business to be successful, making our staff happy and make sure that they do what they love to do, that’s like a success for my own.”
Sayed: “Creating my history is about proving to the public that USS supports local movement and content without trying too hard. I want people to see that we’re making an international-scale event whose content underlines local content going international.”
What do you want to be remembered as?

“I don’t really care about it. I mean, my ambition is to create a company that could support local content and be successful internationally. To each their own perspective, stay focused o on what I do.”


“I like to be remembered as someone whose brand is self-made, making my own brand and my own history. Hopefully, USS could be a part of that history.”

What are your wishes for USS in the next 10 years?                      
Jejouw: “I want USS to be remember as not just a sneakers event but also an event to promote local movement, to erase that “local” and make these local brands go international so that streetwear enthusiasts appreciate all brands, including Indonesian brands. It would be a big goal for us.”
Sayed: “I want USS to be the benchmark, I want it to grow from an event to a media or a platform for streetwear and sneakers enthusiasts. I want to build an event and put Indonesia name on a global scale. That’s our vision.”

Editor: Galuh Tathya
Writer: Dela Naufalia
Photographer: Ganang Arfiandi
Digital Imaging: Ari Angga
MUA: Nadia Renata
Stylist: Salsabila Sari
Wardrobe: Legiteamate, available at TheFThing.com

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