#CreateYourHistory with The Ladies from Mad For Lipstick: Samira and Ulfa

Known as the CEO of Mad For Lipstick, Prasetiya Mulya’s business graduate Samira Alatas  began her journey as a young entrepreneur. She was also the None Jakarta Barat finalist who had her share of working experience in the business as well as in the beauty industry as a Beauty Supply Consultant few years ago. Her strong-minded nature as shaped by her lovely mother Ulfa Alatas, made Samira who she is today.

Together with her mother, who’s also known on Instagram as Lady Vava, the business grows and becomes known. And as Samira confessed, her mother has always been the moral compass for all of her daughters, herself is included.

Describe each other in 3 words.
Samira: “My mom is amusing, lovable, and my support system.”
Mother: “I give praises when it’s due, and I always tell her to pray, and always checks up on her. In 3 words for her would be: pretty, kindhearted, and fun to be around with.”
As mother and daughter, do you tell each other’s secrets?

“We share stories, I always can tell if she has some things in mind just by looking at her facial expression. But of course I have to pay attention to the context as well; what kind of mood she was in and whatnot. Sometimes I just go to her room and ask her how she’s doing and she tells me right away.”


“We have sharing moments though not everyday. But when I do, I share a lot. I can share everything with my mother. When I come home, I just tell her everything about how my day went.”

Is there some parts of each other that you have yet to find out?
Mother: “I don’t think so. As a mother, I’m an open book, I often share my feelings to my daughters.”
Samira: “I feel like we’re actually two peas in a pod, she knows everything about me and I don’t feel like being secretive about anything to her because, at the end of the day, I often ask her opinions about things.”
How do you guys reconcile after a misunderstanding?
Mother: “We are both a bit temperamental, but given her age, she’s more temperamental than I am. As a mother, I will ask her to tone it down first, trying to understand her.”
Samira: “I gotta agree, I’m the grumpiest, but no matter how upset I was, I’ll always listen to her to cool it down. But we’re the type who rarely apologizes to one another, we’ll just let it slide like nothing ever happened.”

What is your favorite moment together?

“My mom is the source of joy in my life. Whenever I feel down, demotivated, or just overwhelmed by work, I’d like to find her and just sit by her side. I feel recharged and way better than before, she knows how to calm me down in her own ways. And I’m utterly grateful for that.”


“Every single second that I spent with my daughter is precious for me, so I can’t pick one.”

What are you most proud of about each other?
Mother: “I am grateful that she has finished her school with good grades, and has become a woman that she is today, a CEO of her own company, taking care of her employees. She is good in her own ways.”
Samira: “There are so many things that I appreciate about her, the first one would be her perspective—I talk about this a lot to my sisters, how our mother always shows us another perspective in life. Second, being the moral compass for me and my sisters, she always tells us the purpose of life and I don’t think that every parent always say to their kids. She always tells me to be good, to be kind with others, and she always reminds me all of those principles in life ever since we were kids. She also tells us that women have to stand up for themselves, women have to be adaptable and independent.”

Editor: Galuh Tathya
Writer: Windyannisa Cindrati
Photographer: Vicky Melly
Digital Imaging: Rian Pandu
Stylist: Salsabila Sari
MUA: Nadia Renata
Wardrobe: Legiteamate, available at TheFThing.com

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