DoubleTree by Hilton Jakarta – Diponegoro initiates the social activities to participate in the global Pink Ribbon campaign, entitled #DoubleTreePinkMonth during October, the month of breast cancer awareness.
During the full month of October, the hotel is launching the social media campaign by giving out 1,000 pink bear to strong profiles such as; celebrities, socialites, influencers, public and political figures. Together with the Breast Cancer Foundation of Indonesia, this activity aims to heighten the awareness of breast cancer prevention and encourage patrons to join the social media campaign by sharing the spirit and support to the breast cancer warrior in social media.
DoubleTree by Hilton Jakarta – Diponegoro is also launching the limited edition of ‘Pink Bear’ in the hotel and F&B outlets during October. To enable each patron of the program to participate as a campaign donor, a portion of the proceeds from each bear will be donated to the Breast Cancer Foundation of Indonesia.