F-Muses for Coachella: Anaz Siantar x DUMA Official

What will happen if you put one of the most influential bloggers in Indonesia, Anaz Siantar, and rising local brand, DUMA Official, in the same project? What kind of clothes that will be presented from them? The F Thing is definitely excited about that because both of the gems are collaborating for Coachella collection. And it’s especially available only on TheFThing.com. The two of them have the similar style: edgy and feminine. How do they turn it into something catchy, fun, and flirty as Coachella? Let’s hear their stories!


Time to introduce yourself and what makes you busy lately?

Anaz: “Hi I’m Anaz Siantar and I’m a personal blogger based in Jakarta. I’m currently making a Coachella collection with Duma for The F Thing.”

Duma: “Well hello I’m Natashia Midori, and I’m a co-founder of Duma Official. Same as Anaz, we’re now promoting our newest collaboration collection for The F Thing x Coachella.”

We’re excited to hear about your collaboration collection. Spill them up please.

Duma: “We decided to make something fun and very comfortable for this collection – and very Anaz as well. I think that’s about it, something that really represents her.”

How about the inspiration regarding the collection?

Anaz: “Basically we look up to summer thingy. It’s something comfortable to use for big music festival like Coachella itself.”

Duma: “We went off for this collection.”

Attending Coachella and dress yourself up are becoming a culture already in the US. But for you, what other kind of art or culture that capture your attention lately?

Duma: “Pretty much everything, I think. There’s no boundaries and one particular things. But I would say the environment itself, also the people who we met. Culture has no boundaries to be squared off.”

Anaz: “Well for me, it’s pretty much the same as Midori. You know like, I just love everything and I love life.”

Thoughts on each other style?

Anaz: “We’re basically very versatile.”

Duma: “Yeah, yeah versatile. Very comfortable as well. And not too much super tight kind of outfit, and a bit boyish? Modern and a little bit of fun, but still very polite.”

Wanna put some touch to each of you?

Duma: “I think I won’t add something to her.”

Anaz: “I guess we are perfect just as the way we are.”


Writer: Adhinda Latifa
Editor: Olivia Elena
Photographer: Ganang Arfiardi

Makeup Artist: Nadia Renata
Digital Imaging: Dela Naufalia
Runner: Nurul
Location: Pardon My French, Jakarta


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