Tapping into the interest of today’s millennials and Generation Z’s heart, TheFThing.com held a collaboration with 8 social media influencers and 8 local brands. The collection is worn by each social media influencer for 3 days at the celebrated US music festival Coachella from April 13-15, 2018. In conjunction to the event, those who did not go to Coachella are also worth being celebrated by going to The F Thing’s own Nochella on April 18, 2018 at Pardon My French, Jakarta.
Coachella Valley Music and Arts Festival (commonly referred to as Coachella or the Coachella Festival) is an annual music and arts festival held at the Empire Polo Club in Indio, California, located in the Inland Empire’s Coachella Valley in the Colorado Desert. Coachella is one of the largest, most famous, and most profitable music festivals in the United States and all over the world.
In the span of of 2 weeks, the festival always is held per 3 days during the weekend. The F Thing exclusively gave 8 Coachella tickets to the appointed muses in collaboration with local brands Anaz Siantar x DUMA Official, Andreas Zhu x ATS The Label, Cindy Karmoko x Eesome, Jovi Adhiguna x NOHO The Label, Kallula x Imaji Studio, Michimomo x Lovo Clothing, Patricia Gouw x Novere, and Titan Tyra x SADARA.
All of which the collection were displayed and sold during Nochella, inviting 4 VIP guests: Ajeng Swastiari, Dewi Utari, Jessy Kusno, and Cath Halim. The event was also held to announce a special launch of The F Thing’s own mobile application, both for Android and iOS. Those who downloaded and bought via the apps during the event was also entitled to have IDR100.000,- discount for any transaction, with no minimum purchase.