A single tollroad now connecting Jakarta to Surabaya – just imagine the (culinary) possibilities!
If you happen to cross the tollroad end-to-end (which takes around 10 hours from Jakarta to reach Surabaya) you will pass through more than 70 local culinary delicacies from the cities: Empal Gentong, Ayam Bekakak, Sate Rondeng, to Rujak Soto, just to name a few. This Christmas holiday, some people already enjoyed the free roadtrip (yass, it’s free until January 2019).
To optimize your experience, just search for the ofiicial culinary maps and guide, published recently by Indonesian Ministry of Connectivity – no worries, it’s everywhere on the web. The 80-page guidebook provide us a complete profile of 70 dishes signature to the cities that’ are passed by the tollroad. To enjoy those menu, one must take a short exit from the tollroad – but we should take our time during holiday right. No need to hurry, because the taste is really worth it!
The campaign, aimed for millenial roadtrippers, has gained positive feedbacks from netizens. The whole trips open passengers’ mind to the evolving taste – from the sweetness of West Javanese culinary to the salty and spiciness of East Javanese dish.