Fashion Stylist in the Limelight: Erich Al Amin

Having Erich Al Amin in our studio for a photoshoot was so much fun. The soon-to-be 29-year-old fashion stylist had a packed schedule as he was busy styling the well-known celebrities in the town. Besides that, he is also involved in movie as the stylist. Obviously, he just doesn’t stop there. Just like our previous encounter with him last year, Erich admitted that he enjoyed writing and had his stories published. This year, he will release his own book about the scene of fashion styling in Indonesia. Let’s dig it some more about him!

Before you start it all, what did you prepare for your career in styling scene?

“Before my freelance styling days, I was once an assistant stylist for some senior stylists. One of them was Andi Suranta. I learned a lot from him. And I read as many references as I could. I basically liked fashion and reading, so I took in to the material quite well. Thank God, the real chance finally came in when Adi Surantha asked me to assist him. After that, I worked in television as wardrobe PIC for two years before I resigned and being on my own as freelance fashion stylist. I self-taught myself actually, because I didn’t have fashion study as my background.”


How do you stay updated on the latest trend?

“Not gonna lie – the digital world and internet are growing rapidly nowadays and I’m thankful for that. There are many platforms that are easily accessible. Social media plays a big part – Instagram is one of them. And I stay update with the fashion trend by easily following fashion accounts, muses, designers, stylists, to models. I looked up to their styles and took it for my reference or a mere inspiration. One thing for sure, I won’t stop finding inspirations from everywhere.”

Your thoughts about the current trend?

“For me, fashion is a repetition process of the previous trend. There’s nothing new under the sun, including fashion trend. But lately I recognize that street style and swag ones are on the rise. Tight skirt, bomber jacket, plaid and flannel shirt, and denim-on-denim look are what people wear nowadays. Back in my day, fashion muses were Mary-Kate and Ashley Olsen, Paris Hilton, Nicole Richie and their brat-pack, but nowadays the Jenner clans rule them out.”

What’s your favorite current style?

“I love the loose shirt trend with a casual and edgy look. Ah, and I’m digging the quirky look, too.”


Any celebrity crushes?

“I love Rihanna to the bits! She’s crazily good with clothes. Her style is different, but we still can wear it on daily basis. I love women who can evolve their styles, and Riri is the best example of it. I like Diane Kruger and obsessed with Olivia Culpo lately.”

Talking about fashion isn’t complete without talking about the mastermind behind the collection. Who’s your fave fashion designer and why?

“Alexander McQueen is forever on my number one list of my favorite designers. But Balenciaga caught my eyes these past years, especially when Demna Gvasalia became the creative director of the brand. He kinda changed Balenciaga to street wear and modern-ish touch. Young generation can easily wear and mix-and-match the brand. From the local scene, I love Biyan! He sews his character seamlessly into his flawless attire. And I pay attention to Rinda Salmun as she has a strong-yet-unique character.”


Been styling people for years, what kind of item stuff that you would never put on your client?

“I would never give my client a bodycon dress! Especially if it was a sequin one – a big no.”

How do you say about fake fashion items?

“It’s actually very unfortunate if you forced yourself to buy fake fashion stuff just for the show. You better save up and buy the authentic one. Yes, it might be a little pricey buy it would give you a special pleasure. Keep that in mind that quality never lies. When we buy a fake stuff, it’s like we lie to ourselves and don’t appreciate the art. And it’s actually an investment though.”

These days, we’re seeing lots of celebrity-brand collaboration; which one is the best collab ever?

“Fenty by Puma, absolutely! That was crazy because it made Puma skyrocketed in a blink. Miss Rihanna really has this power as a fashion icon. Her chameleon style transforms Puma into something new. Fenty by Puma is modern, edgy, and sexy. And I think the whole brand x celebs collaboration brings a very positive vibe and effects – both for the brand or the celeb.”

Please give your advice for the upcoming fashion stylist out there.

“I just wanna say, keep fighting and never, ever give up – whether to find a reference, mingle around, and respect people. Because I’m a firm believer that you can’t go up only with your skill, but your attitude as well. Don’t be so full of yourself, you have to keep learning and be humble. And believe in a 10,000 hours theory. I read that people’s skills are recognized after they hit a 10,000 hours of work. Just try it out and never give up!”

Writer: Adhinda Latifa
Editor: Olivia Elena
Photographer: Vicky Melly

Stylist: Hilarius Matthew
Makeup Artist: Nadia Renata
Digital Imaging: Rendra Martin
Runner: Nurul
Wardrobe Model: LOVO, available at
Wardrobe Erich: Imaji Studio, Mon Akita, available at

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