It’s Here: Balmain x L’Oreal

The collab has actually been around on the get go among the fashion buzzers since months ago. And finally the news broke out: Balmain made an edgy collab with L’Oreal Paris in sleek packaging.

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Such packaging riffs on marbled stone and adventurous shades. Not pink lips, ladies, prepare yourself for shades of bright violet, gold-flecked peach, poison apple red courtesy of the house’s creative director Olivier Rousteing. 12 shades, 12 muses, 14 bucks a tube.

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It’s like having a piece of Balmain for everyone. An effort made by Olivier to make the brand accessible to all layers, with a smart trick though. Instead of lowering their price, Olivier made a selective collab to spread the awareness, including H&M.

So, how ready are you to become a #balmainsquad?

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