The collab has actually been around on the get go among the fashion buzzers since months ago. And finally the news broke out: Balmain made an edgy collab with L’Oreal Paris in sleek packaging.
Such packaging riffs on marbled stone and adventurous shades. Not pink lips, ladies, prepare yourself for shades of bright violet, gold-flecked peach, poison apple red courtesy of the house’s creative director Olivier Rousteing. 12 shades, 12 muses, 14 bucks a tube.
It’s like having a piece of Balmain for everyone. An effort made by Olivier to make the brand accessible to all layers, with a smart trick though. Instead of lowering their price, Olivier made a selective collab to spread the awareness, including H&M.
So, how ready are you to become a #balmainsquad?