Powder blushes and stick foundationswill always have their place in our makeup bags, but the texture we find ourselves reaching for lately is a lot more tactile.
More and more beauty brands are putting aside heavy, potentially pore-clogging ingredients and instead keeping the base of bronzers, highlighters, and lipsticks simple with nothing but water. The result is jelly makeup — and it’s set to be one of 2019’s biggest beauty trends.
“We are a nation of glow addicts, and jelly makeup formulas are the perfect choice for those of us who just can’t get enough radiance,” says professional makeup artist Sara Hill. “Jelly formulas offer a juiciness that you just can’t get with powders and pressed formulas. You can achieve a fresh, ‘real’ skin look easily with these lightweight, malleable products as they’re much more sheer than traditional formulas, so everything looks healthy and dewy.”