Over a tweet on August 27th, 2017, Kendrick announced his collab with Nike.
To quote High Snobiety, “With his Twitter post bearing the caption, “Cortez. Since day one.” accompanied by a #teamnike hashtag, Kendrick reminds us that his love for the famed silhouette has been one of years, and a change in partnership is perhaps long overdue.”
Cortez. Since day one. #teamnike #TDE @nike @nikelosangeles pic.twitter.com/HEfReKy6zd
— Kendrick Lamar (@kendricklamar) August 26, 2017