Recently announced her new business line in clothing line, Kim has recently received a backlash for trademarking her brand by the name of Kimono. And after a long fight, she finally decided to back off from the name.
Kimono has always been a tradition and a part of the Japanese culture for hundreds of years, and the sudden news by the world icon, Kim Kardashian who wished to trademark the word ‘Kimono’ instantly broke the hearts of many. The line was about to be named Kimono Solutionwear, and as it used the word Kimono, the name then stirred so many accusations of cultural appropriation. Kim herself explained that she didn’t try to trademark the word as a whole but the word with a special font for it, just like how Taylor Swift trademarked ‘1989’–not for the word but for the style of writing it. However, the social media was in rage for her action after all and even moved Kyoto Major, Daisaku Kadokawa to ask Mrs. West to reconsider her decision to use “kimono,” through a formal letter. Major wrote on his letter that “it is a culture that has been cherished and passed down with care in our living, a fruit of craftsmanship and truly symbolizes sense of beauty, spirits, and values of Japanese.”
Following the frenzy of anger on her social media regarding her brand’s name, Kim finally posted a new announcement that she would be coming under a new name for the brand. Kim explained that “I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind, my brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.” making it official that she is willingly change her brand’s name as an appreciation for the Japanese culture.
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