The pair has officially confirmed that Rihanna will be not only create a fashion line, but also first product from the new company would be unveiled in just few weeks.
LVMH Moët Hennessy Louis Vuitton is the world’s largest luxury group containing all the luxury brands you can think of, from Christian Dior to Sephora and way, way more. “Rihanna will become the first woman to create an original brand at LVMH, the first woman of color at the top of an LVMH Maison, and her line will be the first new house created by the group since Christian Lacroix in 1987,” as stated on NYTStyles.
She responds in one of her Instagram post saying, “ Big day for the culture. Thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH. This is proof that nothing is impossible. Glory be to God.”
The brand will be named FENTY (of course) whose logo features a graphic presentation of Fenty that resembles Greek key design or more of a labyrinth with white letters name beside it. Fenty will be based in Paris, and will include ready-to-wear, shoes and accessories, and “Centered on Rihanna, developed by her, and takes shape with her vision.”
We sure can’t wait what the genius mind of RiRi will bring on to the fashion society.
Writer: Ervina Michelle Liem
Editor: Olivia Elena Hakim
The F thing is a fashion fusion forward company of the traditional and the new. It is a community based fashion and lifestyle e-commerce and content platform aiming to help local businesses to grow at an international
level and to give positive impact to millennials through video and written content, we aim to be able to be the first and leading company to do so in the South East Asian market.
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