Princess Deena recorded history when she was appointed editor in chief of Vogue Arab magazine in 2016. Her name was immediately sticking out in the international fashion world. She was also included in the list of the top 500 people of Business of Fashion (BoF) which formed the global fashion industry in 2016.
The beginning of her interest in the fashion world began at the age of 6 years. At that time her first magazine was English Tatler, and she claimed to immediately fall in love with the fashion world. The opportunity to see fashion magazines from Europe is indeed wide open for him, because Deena was born in California, the United States.
She also spent her days between in Saudi Arabia and the United States because of her father’s work as an economist and lecturer on several campuses in America. Over time, the 1975-born woman read more and more various fashion magazines. “As I grew older, I devoured Seventeen, American Vogue and Harper’s Bazaar magazines. I will not only read it but also see every little thing. So I learned it, without realizing it, “she said, quoted by magazine material.
From then on, Deena thought that the fashion world was the call of her life. “But I never really thought I would work in it,” he added. After marrying Prince Sultan bin Fahad bin Nasser bin Abdulaziz at the age of 23, Deena increasingly got the way to attend fashion shows in Paris and Milan. Big names like Polly Mellen, Slim Aarons, and Carlyne Cerf de Dudzeele are her go’to references in the fashion world.
“I always want to be a stylist. But there is no such work in the Middle East. It is not realistic for me to move entirely to the United States to become a stylist, but I always feel ‘itchy’. That’s my main dream, “she told The Cut. Finally, Deena tried to become a stylist in a shopping center. “I tried to work as an apprentice at a shopping center in Riyadh, but they did not want to hire me on the grounds that my qualifications were too high,” she explained.
Not wanting to let go of his dream after being refused work, Deena then spoke to her family and finally found a solution. In 2006, he opened a boutique in Riyadh named D’NA. This boutique introduces the work of designers whose names were not yet popular in the Middle East, such as Acne, Haider Ackermann, and Marni.
Through the boutique, Deena also introduces new designers to international and Arabic markets. Among them are Mary Katrantzou, Rosie Assoulin, and Prabal Gurung. She is not afraid to bring something that has never been heard before because she knows her customers well, understands their tastes and aesthetic adventures. She is also known to be firm and refuses to compromise, and emphasizes the representation of women in his region.
It was this firmness that made her fired as editor in chief of Arab Vogue. Quoted by Business of Fashion, she confirmed that she was fired regarding two problems. “I refuse to compromise on the publisher’s approach that is contrary to the values of our readers and the role of editor in chief in fulfilling those values in a truly authentic way. I am proud of what I can achieve in such a short time. At first I intended to build an innovative edition of Vogue, “she said through his exclusive statement. After being fired, Deena was still busy taking care of her business. She also repeated her childhood and adolescence, which is to move between Riyadh and New York, to take care of the three children and her works.