Most Instagrammable Catwalk Ever, Jacquemus SS20

In a particular Monday afternoon in the south of France, Simon Porte Jacquemus presented his SS20 show, a celebration of the brand’s 10th anniversary. Featuring a hot pink catwalk in a lavender field and unique setting of hills, and this is also a special moment because Jacquemus grew up just an hour away from the venue.

“My mission is to be the name of a generation, which is not just thinking about the future of the planet, but also about aiming for happiness that’s not defined by having a lot of money.”
–Jacquemus.

It’s the first collection for both men and women’s wear called “Le Coup De Soleil” which means “sunburn” in French. The pieces itself is filled with flow-y silhouette with tailored looks, paired with short pants and bright colors. More than the gorgeous pieces, the collection also features huge bags, bright bucket hats, woven corn accessories and many more. The collection is a cool breeze to the eye with colors such as white, corn yellow, hot pink also the hippest color this season neon green/lime green.

Look up the collection and feel refreshed!
Writer: Ervina Michelle Liem
Editor: Olivia Elena Hakim

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