Just days after Gucci added an arcade-style games to its app, Louis Vuitton has followed suit with its Endless Runner video game. The retro game is inspired by Virgil Abloh’s Men’s Fall-Winter 2019 show and coincides with the collection’s release online and in-stores.

The Louis Vuitton men’s artistic director shared the game’s start screen to his Instagram account today. Like Gucci’s arcade-style offering, the graphics in the Endless Runner game are deliberately lo-fi, with its 16-bit style evoking a bygone era of gaming.

Playing as the titular Endless Runner, players need to navigate the New York City set of Virgil Abloh’s Men’s Fall-Winter 2019 Fashion Show. As you collect more tokens your pace increases.

Source: Highsnobiety