Nike’s Chinese New Year Commercial is Clever and Here’s Why

Chinese New Year is approaching and Nike is very early in the game. They display traditional family values, good manners and a variety of new kicks.

The commercial itself shows the relationship between a Chinese girl and aunt who constantly trying to gift her niece a traditional red envelope aka Hóng Bāo. The girl keep refusing it as she grows up, while running a way while wearing varius Nike silhouettes. They move from the house, to a closed up traditional market, crossing the beautiful night market full of lanterns while finally running through a beautiful scenery and get in mind that the auntie has been running the whole time with the girl. She finally catch up with her and finally they go home together.
The video is 1 minute 30 seconds and even though it’s not released yet, you can watch it from this link below:

Writer: Ervina Michelle Liem
Editor: Olivia Elena Hakim

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