“The secret of my career is consistency,” said the mother of two and a fashion designer with a long list of achievements, Nina Karina Nikicio.
Raised in a family that is already in touched with fashion, made her fall for it even more. She officially launched her brand, Nikicio, in 2007, and wanted to change the game of the fashion industry in Indonesia through her brand. Quality has always been her top priority throughout 11 years of Nikicio, simply put, Nina wanted to make Nikicio as a brand that correlates with sustainability. And as such, Nina launched two sub-labels: The White and The Black label, representing the turning point in life in 2016.
So in between Nikicio, two sub-labels, and a mother of two — how do you juggle all that?
“There’s no such a thing as efficient in doing both roles. I honestly feel like I’m lacking time, too. I guess I manage to divide my time. For example, if I go out or I have a meeting that day, I won’t schedule anything on the next day to spend more time with my family.”
Spreading wings in the fashion industry since 10 years ago, yet your consistency still shows. That’s a tough thing to maintain.
“Not so much of a secret, I guess. For me, everything is about being consistent and it’s about being honest that this is exactly what you wanted to do for a long run. So consistency is the most important thing.”
Running a fashion business for more than a decade is definitely not an easy challenge. What was the worst loop that you’ve manage to overcome?
“The worst thing that I’ve been through is to challenge myself to keep doing it —that’s one. And the second one is when my office and studio got burnt down, I was pregnant at that time. The support that I received from my team helped me. And the first that came to my mind was that I have to keep going, cause I have people who work for me and I have the responsibility.”
In 2016, you decided to launch the black and the white label. Is there any subside goals?
“Well, basically, I like to try things out. I think it’s the most logical thing to do for me personally since the brand is very personal to me. I was growing from the previous chapter of my life, I was becoming more mature, thoughtful and mindful because I have two kids already. Moreover, I was thinking more about the sustainability within the fashion industry. The White label is more about a fast fashion thing, whereas The Black label is more of a slow fashion kind of thing. I wanted to see which one is more sustainable in this industry, cause if you haven’t tried it out, you won’t have a voice about it.”
Is it true that your daughter inspired you to create the White label?
“Initially, I wanted to make a label that is intended for young women. I have my daughter in mind on how does she dress in 15 more years and how I’d like her to dress. So that’s kind of how the White label started, that was pretty much the idea behind it.”
Would it be possible to launch another label as you grow?
“Maybe. I’m not sure yet.”
So what do you expect for the sub-labels?
“Both of them have different target markets. The White one is for young women and price wise, it’s affordable. While the Black is for more mature women—I always imagine that my black label is for women aged 40 years old and above. Concept wise, Black is pretty different and the products are a bit more expensive. I would love to see these two brands coexist. I want them to be the portrayal of the current fashion industry. For instance, when you go out you can always find ZARA or H&M — all those fast fashion chains, whilst simultaneously, you’re also into slow fashion brands like Sukacita, Sejauh Mata Memandang, Delapan Batik. These are all considered as sustainable and environmentally-friendly brands.”
Key to positivity according to you?
“I don’t take things seriously, I tend to find humor in everything, I tend to take things lightly. I used to overthink everything and I try not to be like that anymore. What I meant is not taking things heavily, I don’t let people’s comments get me down, I don’t let people’s bad manners that irritate me take me down. I won’t let small things like that affect me.”
Writer: Windyannisa Cindrati
Editor: Galuh Tathya
Photographer: Vicky Melly
MUA: Nadia Renata
Stylist: Salsabila Sari
Digital Imaging: Dela Naufalia
Wardrobe: Kavanna, Nikicio, DUMA, NOHO, and accessories by B.Lab, all available at The F Thing