The American outdoor recreation product that is known for their clothing, footwear, and outdoor equipment, North Face officially opens its 11th branch outlet at Pacific Place, South Jakarta.
Tucked away on the second floor of Pacific Place shopping center, North Face invited their brand ambassador, Rikas Harsa and some celebrities such as: Christian Sugiono, Kevin Julio, Ricky Harun, Nadilla Ernesta, and Syamsir Alam. The grand opening event was also ignited by the performance of DJ Paul Palele.
Through the grand opening that happened on December 13, North Face took the chance to introduce their latest technology that will transform the future of the outdoor clothing industry. North Face presents their newest collection, Future Light, consisting of jacket, pants, and belt.
Anita Hartanus, the Brand Manager of The North Face Indonesia explained that this technology has been developed in the United States and has been tested by 15 athletes for 400 days. She described that this technology will replace the Gore-Tex material which was previously a mainstay of North Face for matters of waterproof and breathability.
Editor: Olivia Elena Hakim Writer: Windyannisa Cindrati
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