Held at The Pallas in September 6th 2017, The F Thing’s in-house brand NOHO The Label participated in an exciting fashion event with the celebrated mineral water brand OASIS, as part of their charity event Water For Paradise. For this event, NOHO proudly presented an exclusive preview of its third collection, “Undivided”, which embodies strong and independepent women. To animate the fashion event, NOHO invited fashionable hosts Michimomo, Andy Yanata, Kallula, and Anastasia Siantar.
NOHO is an upcoming international brand inspired by the vibrancy of the fast-pace 21st century cosmopolitan lifestyle. NOHO women are edgy; their style is always classic with a twist. NOHO The Label is part of MNC Group’s The F Thing, a community based fashion and lifestyle e-commerce and content platform aiming to help local businesses to grow at an international level and to give positive impact to millennials through video and written content.
Heading towards the youth generation, OASIS brings a new approach that resonated deeply with today’s millennials, From the launch of its new and artistic water bottle package to organizing fashion events with curated local brands. The charity event, Water For Paradise, is part of their Waterhouse Project dedicated for Sumba. Also participated in the event is DJ Yasmin, Roh Projects, who held a sneak preview of their film “Posesif”. During the event, OASIS also invited famous local brands such as Duma, Esqa, and G+na.
Photographer: Moody Wijaya
Videographer: Iqbal Syafei