It started off with Jovi being a guest on Sarah’s vlog, and before you know it, the two are the most popular sibling in the social media world. Jovi loves fashion, and he knows how to mix and match well. His fashion statement is always on-point and that’s why we chose him as our Personal Shopper in our pop-up store, level 4, Plaza Indonesia. And here’s a throwback of Jovi’s interview as he was featured as our February muse and Lovo’s host.
What is your very first idea when you decided to make a vlog?
“Actually my sister pushed me to make one. At that time, I planned to launch my own brand and it was a good idea to promote my brand. But later on, I was hooked in making my own vlog.”
As a person who’s into fashion, describe to us how do you define fashion?
“Fashion is how I represent myself to the world. It’s like my identity – that’s what fashion for me. My passion for fashion was there since I was in the middle school. I love art and drawing, and it eventually evolved the second I discovered fashion magazines. I developed more and more interest ever since.”
When you hear someone say, ‘A good style’, what does that mean according to you?
“For my own style, rocking on the black outfit, also statement accessories and nice outerwear are good enough to define a good style. I love outerwear a lot, I have many of them. Most of them are black, and some are patterns and jeans.”
Videographer: Iqbal Syafei
Photographer: Moody Wijaya