Few months ago, a new ailment hit the social media. It was known as Atrox Rithimus. The cure, however, is only available in Revival – a new prescription drug. The ads suggested a hotline number, which when dialled, one will be directed to a bit of I Need a Doctor. It’s an old school track, a 2011 chart topper by Dr Dre’s Eminem. What the f thing was just happened?
Turned out, the whole stunt was aimed to soft-promoting Eminem’s ninth studio album, following the release of The Marshall Mathers LP 2, back in 2013. It’s confirmed by Dr. Dre himself, who also formally announced the release date of the album, Revival, on December 15, 2017.
“On behalf of everyone that took part of the Revival campaign, thank you. Don’t worry, you won’t be seeing us again. If you see me on the street, don’t ask anything about the album, Em told me he likes to keep people guessing. –Dr. Dre
The interesting part, Revival might be a closing portion of a trilogy album, began with 2009’s Relapse and continued with 2010’s Recovery. Since his iconic appearance at the 2017 BET Hip-Hop Awards, Marshall Bruce Mathers III – or Eminem, has slowly released clues of his upcoming album. Such as the lead single, Walk on Water which was introduced in the opening of VMA 2017, which features Beyoncè, also Untouchable which was released simultaneously. Other than Queen B, lots of big names can be seen in the album, from 2 Chainz, Phresher, Ed Sheeran, Alicia Keys, X Ambassadors, Skylar Grey, Kehlani, and Pink.