Being a rookie brand in the Plaza Indonesia Men’s Fashion Week 2018, Rigio fearlessly presented their first collection ever, on their first fashion week ever!
With the denim culture as the main attraction, Rigio collaborated with Lee Cooper on their collection. They bring Hustler as their theme and try to apply it to the hardworking, yet metropolitan men with different backgrounds and occupations in the capital city who keep hustling to get what they want. With that theme, Rigio wants to show them different personalities and background into one focus: Being a hustler!
Despite having a zero background in fashion, Sergio Berlino as Rigio’s creative director pushed himself forward to become one brand that anyone can relate. As long as they are happy and honest on their collection, everything will be smooth after it. And it’s an honor for Rigio to be participated in Men’s Fashion Week 2018 with other big names in the industry.
Photographer: Ganang Arfiardi
Writer: Adhinda Latifa
Editor: Olivia Elena Hakim