Sejarah Singkat Adidas

In 1920, at the age of 20, avid soccer player Adolph (Adi) Dassler invented spiked shoes for track and field. Before it came to known as Adidas, dulu disebut sebagai Gebrüder Dassler OHG, didirikan oleh Adi dan kakaknya, Rudi.

Brand mereka semakin dikenal dan mendunia terutama di tahun 1928, turnamen Olympics di Amsterdam. Nggak banyak yang tahu bahwa mereka juga terlibat dalam PD II dengan, supplying shoes to the HItler movement and German athletes at the 1936 Olympics. Pasca PD II, kakak beradik ini kemudian berseteru. The business therefore split in two: Rudi’s company was eventually called Puma, while Adi’s became Adidas.
To quote,

“At the time of his death in 1959, Dassler held over 700 patents related to sports shoes and other athletic equipment. In 1978, he was inducted into the American Sporting Goods Industry Hall of Fame as one of the founders of the modern sporting goods industry.”

Brand Adidas juga tersedia di The F Thing dengan promo khusus, cek di sini untuk lebih lengkapnya.

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