CELINE (formerly spelled CÉLINE) is a French ready-to-wear and leather luxury goods brand that has been owned by LVMH group since 1996. It was founded in 1945 by Céline Vipiana. Since November 2015, the headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the Hôtel Colbert de Torcy, which has French Historic Monument classification. Séverine Merle is the Chief Executive Officer since April 2017. On January 21, 2018, LVMH announced that Hedi Slimane will take over at Celine as its artistic, creative and image director.
When it was announced that Hedi Slimane was appointed to helm Celine, there was no doubt in anyone’s mind that he would swiftly revamp the minimalist label that Phoebe Philo had so carefully constructed during her tenure as creative director. That assumption was proven just a few weeks ago, when Slimane debuted an accent-less Celine logo. And it comes as no surprise; he is the bad boy of fashion, a reputation he rightly earned after completely overhauling Yves Saint Laurent in 2012. For some, the Celine news was met with glee and anticipation. For others—the Philophiles, namely—it was not.
Celine was founded by Céline Vipiana and her husband Richard in 1945 as a made-to-measure children’s shoe boutique that was located at 52 rue Malte. The shop was denoted by a highly distinct red elephant logo created by cartoonist Raymont Peynet. Finding success, the duo expanded and opened three more stores by 1948. More than a decade later, Vipiana used her success as a launch pad to branch out into ready-to-wear, with the goal to deliver fashion to the everyday woman. On a platform that advocated for practical clothing over frivolity, she launched a sportswear-driven line that revolved around wool skirt suits, fitted shirts, leather vests, and pastel-colored denim.
In 1963, she unveiled a women’s shoe line and a year later introduced Vent Fou, the brand’s first fragrance that featured notes of galbanum, jasmine, and rose. Vipiana added leather accessories in 1966, including bags, belts, and gloves. In her mission to deliver pieces of the highest caliber, she sought out a leather goods factory in Florence.
The F thing is a fashion fusion forward company of the traditional and the new. It is a community based fashion and lifestyle e-commerce and content platform aiming to help local businesses to grow at an international
level and to give positive impact to millennials through video and written content, we aim to be able to be the first and leading company to do so in the South East Asian market.
Subscribe our e-newsletter to get our latest updates!