Sejarah Singkat Deus Ex Machina

Nama “Deus Ex Machina” menjadi nama yang cukup umum, terutama di antara pemerhati sepeda motor custom di Indonesia. Couple of years after, the brand expands itself to produce the best clothing quality from t-shirts, caps, bags, and many others. Good news is, the brand is now available at The F Thing.

Bengkelnya sendiri udah menyebar, termasuk ke Bali, dan juga di Tokyo, Jepang. Tim Suryanation Motorland pada awal bulan ini berkesempatan menyambangi bengkel tersebut. Seperti showroom Deus yang di Canggu, Bali, Deus Tokyo merupakan concept store yang diramu dengan unsur lifestyle dan menyediakan seluruh kebutuhan custom enthusiast.
Deus ex Machina, with the meaning ‘god from the machine’ boomed into Australia’s cultural consciousness in 2006, with some neatly costumized motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand they want to be their own culture. Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom, café, and headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm.

Di The F Thing sendiri, koleksi Deus bisa langsung dieksplor dari mulai gantungan kunci, tas, bandana, t-shirt, celana, hingga luaran.

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