Show The Monster, an Indonesian local brand that is engaged in designs of characters, has opened an annual exhibition in releasing their second fashion collection titled SFX on Friday, November 15, 2019 at GoWork, Plaza Senayan.
Evan Aditya as the brand owner of Show The Monster began his career as a character designer since 2017. Starting from making the hashtag #showthemonster on Instagram as an illustration campaign, Evan Aditya challenged his followers of his Instagram to express themselves through photographs which are then selected by Evan himself to illustrate.
Show The Monster also collaborates with GoWork as a venue and community partner who participates in supporting the development of the creative industry in Indonesia. Not only providing co-working event areas, GoWork now also provides a creative area that can be used by the arts community, as well as he creative industry as a form of GoWork support for maternity activities in Indonesia.
Show The Monster also embraces fellow Indonesian artists in the field of illustration in organizing their annual exhibitions. The artists who collaborated in this activity includes: Diela Maharani, Martcelia Liunic, Aditya Pratama, Isa Indra Permana, WD Willy, Criwill, and Robby Garsia. Not only young artists, Show The Monster also collaborated with Jakarta Animal Aid Network in organizing this exhibition as part of the Show The Monster concern for the welfare of the animals.
This exhibition will last until December 14, 2019 as an annual series of activities from Show The Monster. Show the Monster admits that they design characters that spread the excitement and freedom of expression. They believe that confidence comes from self-love, and not from public opinion about how one acts or dresses. They also hope to give the younger generation the means to express their unique selves with their brave monster characters.
Writer: Dela Naufalia Fitriani
Editor: Olivia Elena Hakim
Photographer: Vicky Melly