Shania Salsabila for Project F

She is one of the many 23-year-old Instagram’s It girls who share frequent glimpses of her life in her social media and from that alone, Shania has a massive fan base. All of her 260k followers, to be exact, marking her as one of the most viewed-after influencers.

It all started when Shania played around on Soundcloud a few years ago, moving on from Soundcloud to the Gram world is what she did next. Lo and behold, as her fame stage gradually took shape to the present day. And through Project F, she shares her thoughts on Project F, her life and her goals.

What is Project F to you?

“In my opinion, Project F is a good way to show the tons variety of of local brands, it’s a proof that locals can produce things that are equally good and actually cool, too. Price wise, they’re also more affordable so this project, to me, is a good platform for those who still underestimate locally made products. Also, I love that Project F emphasizes the fact that being cool doesn’t have to be pricey.”

So you must have sort of rules when it comes to dressing up, could you share your top 3 rules of fashion and beauty?
“For me, whenever I wear bold color lipstick, I need to make sure that the entire make up looks soft, so that I can direct the focus to my lips. Second of all, never wear cross mixed pattern in one look, because though wearing pattern is cute, but once you wear multiple patterns at one—that’s just a faux pas. And lastly, wearing clothes modestly, I think we need to realize the occasion before wearing the looks.”

Nowadays, people easily judge and type to body shame others, especially in this digital era. But to Shania, how important is body positive image?
“When it comes down to it, it’s very important. I believe that everybody deserves to be happy, and one of the many steps is to love yourself first, including your curve and shape. The self-love boost will convey in your level of confidence, so for those who read this, mark these words: your flaws aren’t something that you have to feel abashed for, you have to embrace them because that’s part of who you are, and what makes each of us unique.”
Instagram perceives a very micro glimpse of what people’s life really looks life. As one of the most-followed influencers, does this sometimes affect how you also perceive yourself? What is the biggest struggle?
“For me honestly, it’s my family’s issues. It took a great toll on me personally, which also affected my studies and the way I function in society. Though hard, but I learned that everything happened for a reason, and I tried my best to maintain positive.”

We see that you’re currently building a career in singing. Care to share your next plan?
“I’ve always wanted to be a singer. Singing has always been a part of me, I used to do cover songs and uploaded them to Soundcloud. Being a singer is a goal that I hope to achieve within 5 years. Currently, I’m still carefully preparing my steps to build my career in singing, though I can’t say much about it, but I’m going in that direction. I’m constantly giving my best. Also, I’m planning to open a small business, I’ll let you know once all is set.”
What is the best advice that you’ve ever gotten in your life that you’d like to pass down?

“The best advice that I’ve ever gotten in life is from my mom, she always told me that if you ever face any problems, believe that there is a reason for it to happen and that it’s a learning process. Everything happens for a reason, once you’re aware of that, then you’ll realize how things will resonate and how it will open up new chapters in life.”

Editor: Galuh Tathya
Writer: Windyannisa Cindrati
Photographer: Vicky Melly
Digital Imaging: Ari Angga
Stylist: Salsabila Sari
MUA: Nadia Renata
Wardrobe: ANJA, Dune, YLL, Repose, Clarette, INPACA, Studio Nine, Tatara, and Beauty Treats, all available at

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