There’s something different at this year’s Agenda! The F Thing and local brand Paradise Youth Club collaborated to steal the scene at this US-based affair.
If you haven’t heard about it yet, Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. The exhibitors are diverse in scale, but they are all treated equally. The show serves as a conduit between brands and buyers, from core to corporate. Buyers from across the globe are in attendance, ranging from the largest department and chain stores to the most influential boutiques. The same entrepreneurial and independent spirit that Agenda was built on still resonates today. The Agenda team is made up of street wear, action sports, lifestyle and fashion community members.
One of the local brands that has made its path on international streetwear scene, Paradise Youth Club, which also our partner, takes part on the event. Since it first founded in January 2015, PYC has directly gained worldwide recognition. Not to mention recently, the brand has been under the radar of Hypebeast; while the brand’s collaboration with @alphaindustries and PRMTYKO has caught the attention of the overseas creative industry.The FThing collaborated with PYC by creating a special edition for Agenda 2018, in the form of t-shirt and tote bag. It’s so much fun – check out the photos here!