The F Thing Exclusive Merchandise for Festival Film Indonesia 2019
Monday, December 9, 2019
The highest award event for Indonesian filmmakers, the Indonesian Film Festival (FFI) has been running for the past six decades.
Now this annual event is a measure of prestige for film workers after a year of work. This appreciation event made by FFI is always awaited because it will give an idea of the quality of Indonesian film of the year. This year, FFI is going to hold its 39th event and take the theme of #FilmBagusCitraIndonesia. To enliven the 39th FFI celebration, FFI collaborated with The F Thing, which is a fashion e-commerce and lifestyle platform, to create a mini collection consisting of 3 fashion items: totebags, long sleeves, and t-shirts that are sold exclusively only on The F Thing platform (website & app).
This mini collection is also a sign that The F Thing really supports the work of the nation’s children, especially in the field of film art. In addition, this collaboration is also something new and the first thing for The F Thing to collaborate with an Indonesian film organisation, if previously The F Thing had collaborated a lot with FMCG, telco, and others.
With this collaboration also, represented by Lukman Sardi as FFI chairman this year, FFI hopes that the young generations can better appreciate local films by the nation’s children. That the FFI award event can be enjoyed and appreciated by all people and all ages.
Writer: Dela Naufalia Fitriani
Editor: Olivia Elena Hakim
The F thing is a fashion fusion forward company of the traditional and the new. It is a community based fashion and lifestyle e-commerce and content platform aiming to help local businesses to grow at an international
level and to give positive impact to millennials through video and written content, we aim to be able to be the first and leading company to do so in the South East Asian market.
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