The F Thing – Rekap 3 Tahun Terakhir

The F Thing, Indonesia’s first fashion and lifestyle e-commerce and digital media platform by MNC Group, has now officially celebrating its 3rd birthday. For the past 3 years, The F Thing has aimed to be the go-to fashion and lifestyle e-commerce and digital media platform for millennials and Gen Z to educate, entertain, inspire, empower and move the younger generation to be able not only to shop but also to read and consume content.

Dari tanggal berdirinya yaitu bulan September tahun 2017 lalu, The F Thing has been constantly moving and growing and breaking boundaries in the industry. Dimulai dengan memiliki 600 brand di marketplace-nya, launching 4 label in-house, menyediakan konten tertulis di harian-nya dari e-magz LetterF.id, weekly video content and active in offline events, to its biggest yet, FutuRepublic, sebuah festival musik hip hop yang mendatangkan not only DJs, but also well-known rapper from the States, YG.

 

The F Thing juga banyak membuat konten yang ditayangkan di YouTube channel dari konten serius seperti Gen F, konten yang mendatangkan young entrepreneurs untuk saling sharing tentang back story bisnis mereka, sampai konten seru-seruan seperti Day Drinking, yang dimana para influencer bertemu in a moderate drinking session sambil bermain game Truth or Dare, Fear Pong, dan lain lain.

 

Nggak cuma itu, The F Thing juga sempat menyediakan beberapa konten mini-series yang menyediakan pengetahuan untuk para fashion enthusiasts dan juga beauty lovers dengan mendatangkan banyak public figure ternama seperti Jakarta Street Chapter, yang fokus lebih ke street culture di Jakarta, dan South North Baes, yang mengeksplor the gaul realm among the girls from Jakarta Selatan and Jakarta Utara. Both of these mini-series were hosted by well-known influencers and artists such as Eros Tjokro and Tuan Tigabelas for Jakarta Street Chapter, also Keyna Kameron and Ovisa for South North Baes.

 

south north baes

Di perayaan ulang tahun The F Thing yang kedua tahun lalu, The F Thing held a fashion collaboration called Project F with influencers from various backgrounds, such as Bastian Steel, Aqsa Aswar, Gloria Jessica, Nadira Adnan, Aero Aswar, and Shania Salsabila. supporting more than top 50 fashion and beauty/grooming brands from TheFthing.com.

Since The F Thing believes in the spirit of collaboration, The F Thing has regularly organized and partnered with various form of events related to fashion and lifestyle. Brand in-house dari The F Thing sempat berkolaborasi dengan banyak brand ternama lainnya seperti Ultra Milk, Honda CBR, Smartfren, Regal dan masih banyak lagi.

Untuk selanjutnya ada apa dari The F Thing? Masih banyak banget konten menarik yang akan ditawarkan melalui LetterF.id dan juga di channel YouTubenya. Pastinya kita akan sering mengundang guest stars ternama yang pastinya nggak boleh kamu lewatin. Maka dari itu, simak terus konten-konten dari The F Thing ke depannya.

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