For every climber out there who happens to climb Colorado’s Eldorado Canyon will be greeted by Cliffside Shop, situated more than 300 feet above ground, on the face of the famous “Bastille Wall”.
And a staff member will hand out sweatshirts and socks to those passing by to keep them cool with the extreme climate and conditions. Not really sure which is more extreme: the shop, the climbers, or that one person who stays in the shop while handing the goods. Maybe all of them?
The shop is a new marketing strategy by a joint collab between creative agency WorkInProgress and 37.5 technology company. A USD100 will be donated to the Action Commiitee for Eldorado for every climber that visited the shop.