Yours Truly, Paradise Youth Club

While brands commonly spread their network from local to the international scale, PYC (Paradise Youth Club) decides different. Since it first founded in January 2015, PYC has directly gained worldwide recognition. Not to mention recently, the brand has been under the radar of Hypebeast; the brand’s recent collaboration with @alphaindustries and PRMTYKO has caught the attention of the overseas creative industry.

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