We Dictate The Fashion Trends in 2025

Ternyata dengan berkembangnya fashion ecommerce, berkembang juga pola para konsumen. Mereka tidak hanya membeli yang didikte tren dari para fashion savvy and fashion designers, mereka memilih untuk konsisten membeli apa yang mereka suka.

Tren seperti ini dalam jangka panjang mungkin akan memicu adanya saturasi, but not according to Highsnobiety. When it comes to luxury and haute couture akan ada perubahan yang signifikan.

“The luxury market is undergoing a radical transformation. By 2026, Millennials and Gen Z will make up more than 60 percent of the spending – a much higher number than previously reported. This massive generational shift will have a widespread impact on the behaviors, values, and desires of consumers, and it’s imperative for brands to start planning now for this new reality.”

Berdasarkan spesialis analisa pasar dan prospektif yaitu web Kantar, tren mode akan didominasi oleh 5 pemain top yaitu Uniqlo, Inditex, H&M, dan TJX (dan Old Navy). Pasar fashion ini secara global bisa meraih sales sebesar USD6,7 milyar, meningkat kurang lebih 5% dibanding tahun lalu. Sementara fashion ecommerce diperkirakan meraih pertumbuhan lebih besar sebanyak 16% dibanding 2019, dengan total pendapatan sebanyak USD861 milyar.

“Online sales, which represent 12% global retail sales today should increase four times faster than physical transaction within five years. In 2021, the 1 trillion dollar generated revenue line will be crossed. This number will reach 1,600 billion in 2025.”

Uniknya, angka ini didukung secara masif oleh pesatnya demand di negara Asia Pasifik, termasuk Asia Tenggara. Nggak terbatas hanya dari Cina, tapi market terbesar Asia saat ini juga termasuk India dan Indonesia. Alibaba dan Grab termasuk yang melihat potensi ini. Dengan cepatnya pertumbuhan konsumen, tren pun berubah.

“It is clear that culture today is not something set in stone, but rather a dynamic built on a day-to-day basis in constant conversation between people, brands, creators and all manner of institutions. Brands that are able to participate in credibility – those that offer authentic narratives and honest cultural interventions – are the ones who are able to build lasting relationships with this next generation of consumer. It has become clear that successful luxury and fashion brands do not broadcast solely to consumers, but also to the broader culture that surrounds them.”

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