Letter F is talking about the biggest summer festival in our beloved Indonesia: WeTheFest by Ismaya. Held for 3 days straight at JIExpo Kemayoran Jakarta on July 20-22, the festival brought all the big names to entertain music enthusiasts.
Starting off with James Bay, Chet Faker, Nick Murphy and Alt-J on day 1, the 2018 WeTheFest aimed to up their game from last year’s gig. The infamous trio Gamaliel, Audrey and Cantika were also one of the many lineups on day 1, followed by Maliq & D’Essentials.
3 stages were presented to show each mad talent by both local as well as international artists, via the main WTF stage presented by SHVR, the Bananas Stage by H&M, and Another Stage. The street vendors were also lined up accordingly in the food area, providing a wide array of dish selections. Japanese? Pizza? Local fried rice? Coffee? You got them all. Prost beers were also spotted in the middle of the arena. All sponsors of the event showed off their best booth, from GoJek, Tiket.com, Fruit Tea, SHVR, H&M, Magnum, and many others.
Interestingly enough, not only were the festival that did well with its lineups, the second most notable is the easily accessible points for the F&B part. You simply buy the various points provided by the booth, show your WTF bracelet, and the machine automatically fill up the bought points. Now we all know that Kemayoran area is a bit hard to find a good reception, but everything was smooth during the F&B points, happy tummy, happy ears, happy time.
Moving on to Day 2, Letter F was there since afternoon, with the soothing performance by Afgan, Isyana, and Rendy Pandugo. To a couple, their kind of songs were the perfect time to propose. A guy was seen on his knees, proposing to his girlfriend. It’s not even half the night, yet memorable moment was already created. No doubt Ismaya also did a major part in shaping today’s youth, from providing a festival to chill, to indirectly serving these millennials and Z gen a catwalk to express their summer festival #ootd.
The night was lit with all the colorful umbrellas, far ahead at the WTF stage after the celebrated Honne was the red goddess from New Zealand: Lorde. She danced. She sang. She ran. She jumped. And not a single out-of-breath moment was spotted. Satisfying the whole JIExpo with her hits. Followed up by Diskoria in the Another Stage, which we all know, this guys has its own fanbase who cheered, sang, jumped, and danced throughout the night. A pregame to Odesza. Best way to end the second day.
Entering the Day 3, we had no words to describe the flawless Miguel. The girls were screaming their heart out when he entered the stage. It was until Sza that all music fan broke loose. Go hard on the last day, so everybody thought. And the exact thought buzzed in inside our beloved president, Jokowi, who made an appearance. The crowds went wild, luckily enough both of Letter F’s photographer and videographer caught the moment.
From Malaysia, Philippines, Singapore, South Korea, Australia, to New Zealand, all parted their way as the festival finally ended.
Singing our heart out to the lyrics: checked.
Dancing our body off to the beat: checked.
Photographer: Rendra Martin